According a study published by Allied general market trends in 2016, the international feminine hygiene items marketplace is likely to enjoy a revenue people $42.7 billion in 2022.
The Asia-Pacific area ended up being additionally approximated to end up being the market that is largest of these services and products in 2015.
But, also with all that revenue being generated, pockets of girls in communities around the globe nevertheless don’t have admission to these items; or even worse, don’t even understand how to approach their cycles that are monthly.
Singapore-based serial business owner Kanika Agarwal (26) noticed this firsthand whenever her helper back Asia said that her 2 daughters, 12 and 14, could be assisting her in cleansing homes to make extra cash.
“This is normal in Asia, nevertheless the explanation she gave ended up beingn’t a usual one,” explained Kanika.
“When her (the helper) older daughter began menstruating, she had stained her uniform inside her college. Simply because they cannot manage nor are educated about sanitary napkins, her garments were entirely spoilt.”
The small girl didn’t understand what to complete and ended up being scolded at school for doing a ‘wrong deed’.
“My helper – their mother – neither understood nor supported your ex, not to mention their father. She needed to end college. That’s when I was hit by it, moms are limiting their daughters.”
Celebration of Menstrual Hygiene Day in Asia / Image Credit: The Wire
This is in comparison to Kanika’s very own mother, whom told her that durations had been “a stunning thing to embrace, a unique energy of offering life”.
Moreover, durations must not prevent a woman’s aspirations or plans.
Spurred on to searching further to the situation in Asia, Kanika discovered that 80% of girls don’t usage sanitary napkins, 70% can’t afford menstrual supplies, and 23% fall away from college due to the not enough use of a bathroom at school to handle their durations.
The issue is pushing enough that we’ve already heard tales about other people who attended ahead to supply their solutions that are own.
As an example, the husband whom braved scrutiny and gossip to create low priced sanitary napkins for their spouse and females in Asia, additionally the trio of Singapore siblings from Freedom Cups whom donate a menstrual glass to a female in a underpriviledged community with every one offered.
The Freedom Cups group within the Philippines / Image Credit: Freedom Cups
Kanika’s option would be Fempeers, a social enterprise which also deals with the buy-1-give-1 system, albeit having a month-to-month membership twist.
I’d a talk to Kanika, and discovered out more about Fempeers’ objective, therefore the larger vision of developing an ecosystem where females can embrace every part of these womanhood – both the bad and good.
Developing A ‘She For She’ Movement
Created in New Dehli, Kanika stumbled on Singapore last year, where she completed a Bachelor’s level in Engineering at Nanyang technical University (NTU).
After graduation, she got a start inside her job at Microsoft Singapore.
Nevertheless, attempting to “make something of her very very very own in her job, a legacy she can keep behind”, she became her own employer two years ago, beginning Passion Peers, a electronic change agency.
Image Credit: Passion Peers
“Today, it is an award agency that is winning over 15 international company customers in Southeast Asia and India,” she beamed.
Nonetheless, the self-starter that is ambitious couldn’t sleep simple, particularly after hearing in regards to the predicament of females in Asia.
“I realised that the full time had been now, or else it’ll be far too late.”
I desired to really make the everyday lives for the feamales in Singapore only a little easier specially in their duration so while helping the girls in rural villages to start off their menstrual hygiene journey that they could pamper themselves.
Calling her brand new venture ‘Fempeers’, she explained that the group desired to place a spin in the established ‘He for She’ concept.
“We thought that the ‘She for She’ concept had been far more important once we should encourage females to face up for every other and stay supportive of just one another.”
Image Credit: Fempeers
“This ‘She for She’ concept is certainly not the one that we come across frequently when you look at the world that is real. I really believe that individuals need certainly to start that culture. ”
A mum increasing an open mind to her daughter that durations cannot deter her – this only makes her more powerful. Or perhaps a close buddy supporting another buddy and giving her the encouragement that she requires.
Kanika dedicates Fempeers to her mom, who had previously been saving up cash for decades in order that an NGO could be run by her after her your your retirement.
“She has been around a role that is corporate three decades now,” revealed Kanika.
For them to master and care for their own health.“ I’m simply hoping I am able to make it become a reality, where she’s going to be really looking after the training aspect for the beneficiaries, and we’ll additionally be building a secure destination”
Producing A Personalised, Affordable Monthly Period Companion
For Kanika, purchasing a monthly registration model had been a no-brainer, given the way the regularity coincides having a female’s menstrual cycle.
Nevertheless, she admitted that applying it successfully wasn’t as simple as this indicates.
“Its core is relationship and a beneficial experience.”
Drawing motivation from Grab when it comes to “being agile, releasing solutions in beta, trying out, and starting quickly” they swiftly went from ideation in might to launch that is official December.
A Fempeers kit / Image Credit: Ashy Clair
For $32 a month, readers can get to receive 12 products – sanitary pads or tampons (dependent on their choice), goodies like tea and snacks, to even yoga and task cards.
The tote case that holds the time kit also varies from month-to-month, each building a statement that is bold every woman can wear their durations noisy and proud”.
“We focus on a standard kit … but if a client requests us to deliver a fruity flavor, then it is currently very first amount of personalisation. latin mailorder bride Our aim would be to get in alot more level with your upcoming technology platforms.”
Image Credit: @sitilogy
My concept would be to create a kit that’s certainly your duration friend, something which are going to be to you anywhere you go to ensure you’ll usually have your supplies at an arm’s length.
Kanika shared that presently, Fempeers is bootstrapped by her money that is own around $50,000 was placed into the company up to now.
“We’ll be quickly entering a seed financing round,” she included.